Our support

Brands are increasingly born on the Internet, reflecting the current trend. While they often fit into fashionable niches, they sometimes overlook the essence of branding: credibility, storytelling, and core identity. Building a brand involves striving for excellence in every customer interaction, cultivating a distinct identity, and fostering sincerity and emotional connections.

Envisioning the world without Corporate Social Responsibility (CSR) is unimaginable; fortunately, it's now a given. However, it's insufficient to merely narrate compelling stories; sincerity must be embedded at the heart of the economic model and the core of your offerings. This may involve reevaluating the mission's purpose, beyond the responsibility to minimize harm, and reassembling all components to achieve the best possible outcomes.

Profitable models are becoming increasingly scarce. Mathematical constructs like LTV/CAC ratios can sometimes lead to a loss of common sense. It's essential to find alternative market access strategies to achieve structural profitability and to develop a sustainable economic model.

Innovation is the cornerstone. Avoid imitation; instead, strive for originality through technology, user experience, or unique commercial and marketing approaches. Innovation requires inventing breakthroughs; otherwise, you'll always trail behind those you attempt to replicate.

Growth financing has become an art form. It's not always in the founder's best interest when raised funds inflate valuations that may not hold in the long run. Avoid the trap of unnecessary capital, which can jeopardize success. Opt for pathways that ensure security.

Organizations have become complex, malleable, and intangible. Developing a structure and corporate culture that prioritize efficiency, recognition, merit, and a sense of mission is crucial, rather than relying on superficial perks. Continuously optimize as they evolve, often rapidly, by anticipating necessary changes in working methods.

Entrepreneurs often face solitude, even within teams. Who can provide an unbiased, informed perspective? Breaking this isolation by bringing our experience, insight, and problem-solving abilities is central to our mission.

Having a quality product is just the beginning; effectively selling it is key. Ensure it's understandable, indispensable, and well-promoted. Structure teams and sales models appropriately, target the right customers, craft the right narrative with the right tone, and maximize value extraction.

Ultimately, managing people is the core responsibility of an entrepreneur. Caring for your team involves selecting, hiring, retaining, and nurturing talent while ensuring their growth and success. It's also the most challenging, uncertain, and demanding task, balancing responsibilities to both the company and its members.